Rezumate
Sectiunea III.A – Marketing & economie
Joi, 28.11.2013, 1600-2000, TEX4 Marketing Lab
LUCA FLORIN ALEXANDRU, SARDARE CARMEN, SWAEN VALÉRIE – “GREEN PLAN” OF SUSTAINABLE DEVELOPMENT FOR ROMANIAN HIGHER EDUCATION INSTITUTIONS: UNIVERSITY SOCIETAL RESPONSIBILITY
University Societal Responsibility (USR) is a hybrid concept appeared as a consequence of deep changes in society. In agreement with political and economic realities at the global level, The European Commission has already launched a call to big European universities to implement sustainable practices, assessment and reporting. From this perspective Romania is not an exception. This article follows the same line, presenting a comparative approach based on a critical interpretation of the current context of higher education institutions in Romania in terms of USR compared with prestigious universities from Belgium. It provides a couple of solutions for improving the level of implementation of higher education responsible policies by adopting an instrument called „Green Plan” Reference and, which offers to university management a solution for growing their global performances, in terms of effectiveness and sustainable efficiency.
LUCA FLORIN-ALEXANDRU, ANA IOLANDA VODĂ, DUMITRU FILIPEANU, CLAUDIU ȚIGĂNAS, CULTURE, INSTITUTIONS AND ECONOMIC DEVELOPMENT
Regardless of its perimeter and the period in which it takes place, economic development is a process that brings change. This is a change in which rules and artifactual structure define the institutional game. As the pieces in a game of chess support each other, investments, human and technological capital find help and protection in institutional structure. We believe that in order to obtain economic development and growth, we need to have in view the quality of formal and informal institutional arrangements, beside standard factors. Starting from these arguments, in the first part of the paper we will try to emphasize the importance of quality in formal institutional arrangements in the process of a country’s growth and development. In the second part of the paper, cultural factors are summoned to provide us with a first-rank explanatory framework so as to account for the differences in development among nations. In this approach, we aimed at considering various indicators meant to highlight various aspects of the research. Our approach is a transversal – comparative one and statistical methods are specific to uni- and multivariate analysis. The geographical area of interest within this research involves member states in Central and Eastern Europe: Bulgaria, The Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia and Slovenia.
VODĂ ANA IOLANDA, FILIPEANU DUMITRU, ȚIGĂNAȘ CLAUDIU, LUCA FLORIN-ALEXANDRU, THE ROLE AND IMPORTANCE OF THE EDUCATIONAL PROCESS: A COMPARATIVE ANALYSIS OF CENTRAL AND EAST EUROPEAN COUNTRIES
This paper aims at emphasizing the fact that no country can have significant economic development without investing in human capital and education. At the individual level, there is an important motivation for investing in education, i.e. both skills and acquired knowledge tend to increase productivity and potential revenues, later on. Education has the purpose of training individuals in the capacity to reach their full potential, including hands-on skills, knowledge, etc. The results obtained in this study point out that despite an unclear causality, both the initial level and further increase of tertiary education have been found in a strong relation with the level of rise in the revenue per capita in the countries analysed; the more advanced a country’s economy from a technological viewpoint, the greater the profit on investment in education; education should afford countries with a low technological level to learn from their advanced counterparts so as to increase their productivity at the moment of innovation.
MAXIM ALEXANDRU, Alternatives in the study of consumers’ willingness to pay for renewable energy
Determining consumers’ willingness to pay can play a significant role in establishing the optimal combination of “product”, “price” and “promotion” in the marketing mix. Our paper aims to assess and compare the procedures used in theory and practice for determining willingness to pay. This represents one stage from a more ample doctoral research that seeks to assess the preferences of household electricity consumers in Romania for renewable energy. The methodological alternatives are presented through a critical review of literature from the field. The study focuses on Revealed Preference and Stated Preference approaches. We conclude that methods used for choice modeling, such as the Discrete Choice Experiment or Conjoint Analysis, are the ones best suited for accomplishing the overall objectives of this research.
MAXIM ALEXANDRU, Discrete Choice Experiment versus Conjoint Analysis in studying the preferences of electricity consumers
Conjoint analysis refers to a series of market research methods that have seen a rapid rise in popularity and use over the last decades. The relatively high degree of complexity and the rapid evolution of the methodology have generated some confusion regarding these approaches and have even led to the appearance of some nomenclatures that are considered incorrect by some researchers. The purpose of this paper is to provide a comparative analysis between the traditional conjoint analysis methods and the Discrete Choice Experiment, which is called “Choice Based Conjoint” by some authors. The two are assessed through a literature review that focuses on their theoretical basis and the mathematical models they use. The comparative analysis takes into consideration their applicability in a study of Romanian consumers’ willingness to pay for renewable energy. We conclude that the Discrete Choice Experiment method has a series of critical advantages that recommend it for this type of research, such as its theoretical validity and its more precise simulation of reality.
TUDOSE MIHAELA BRÎNDUSA, BUCUR-SABO MARIANA, BEHAVIOURAL COORDINATES OF TAX SUBJECTS
The aim of the paper was to examine the behavioural coordinates of tax subjects in order to highlight the state of knowledge on the theoretical and applicative level. In order to achieve this purpose, we considered a logical succession of the debate; the initial point was the tax system (which includes tax subjects in its structure); the second step focused on taxation, since without proper knowledge of its content and impact one cannot understand the behaviours of tax subjects; the next step dealt with tax subjects and their specific behaviours; given that tax behaviours cannot be analysed in isolation, the research continued with the exploration of the interaction between these behaviours; in the final part of the research we identified the behavioural coordinates of Romanian tax subjects.
BUDA STELUŢA, MODERN ECONOMICS – ECONOMICS OF SCIENTIFIC KNOWLEDGE
In the postmodern economy, on its way to become a society of knowledge, the variability and profitability of the companies depends in a decisive manner on their creative and innovative capacity, on their generating and assimilation potential of new scientific-technical information. In the present period the information are a basis resource for the social-economic development, the entire universe of human activity and existence being crossed by huge volume of information. Under these circumstances the success of the economic agents is conditioned by their capacity of producing, gathering, selecting and processing scientific-technical information.
BUDA STELUŢA, BUDA COZMIN, MODERN SCIENTIFIC – TECHNOLOGIC PROGRESS, MAIN INCREASE FACTOR OF THE EFFICIENCY IN INDUSTRIAL SYSTEM
The economic activity organized and performed by the human society in national and international framework must have as a prevalent objective the continual improvement of the living conditions for the population and increase in the quality of life. As a result, for the assessment of the efficiency in economic activity is necessary to take into account the ensemble of the human needs, namely material (economical), social, natural, etc. needs.
BULIGA VALENTIN, BERTA ANCA, LUCA FLORIN-ALEXANDRU, CURTEZA ANTONELA, FROM SOCIAL MEDIA TO BUSINESS INTELLIGENCE
Technology and Internet advancement has pushed all backgrounds for a new era, bringing more communication and socialization ways to people than ever. Business environment has also evolved into a more modern one, increasingly extending through the Internet. This requires more advanced ways for product promotion to attract more customers and increase the sales, leading more companies to have an online presence to be able to benefit from the opportunities given by the online marketing. In this paper we make a step towards the business intelligence field and analize the relation between online and social media activity to demonstrate the correlation between them. The main question is if they can influence each other and how. In conclusion, we have analized a company’s online and social activity to determinate the mentioned correlation using statistical functions and tests.
Sectiunea III.B – Marketing & economie
Vineri, 29.11.2013, 900-1200, TEX4, Marketing Lab
Sesiune de comunicări ştiinţifice şi prezentări lucrări de sinteză
| LUCA FLORIN-ALEXANDRU |
Influenta mediului online in strategiile de marketing – lucrare de sintezăBUCUR- SABO MARIANA
Corporate social responsibility in mediul online – comunicare ştiinţificăBOIER RODICA
Marketing relational de-a lungul procesului de dezvoltare a produsului nou – comunicare ştiinţificăBOIER RODICA
Co-crearea valorii in inovarea bazata pe comunitate – comunicare ştiinţificăPRAVĂŢ Constanţa
Provocari actuale in marketingul imobiliar – comunicare ştiinţifică
12.00-13.00 Pauză
13.00 – 17.00 – WORKSHOP Strategii de dezvoltare a brandului personal
Moderator: IOAN CORINA ANAMARIA
Şcoala Doctorală de Economie şi Administrarea Afacerilor
Universitatea “Alexandru Ioan Cuza” din Iaşi
